Robert Holmes & Co maximises the exposure of every property we offer for sale or rent in Wimbledon Village and beyond by listing their details on both Zoopla and Rightmove – the two most viewed property websites in the UK.  

But while online property search sites enable buyers from anywhere in the world to view every detail of your home when it is listed for sale or rent with Robert Holmes & Co, one our most effective marketing tools remain For Sale and To Let boards.

The media is fond of highlighting the fact that overseas investors are keen to snap up property in exclusive areas of London. A recent report revealed that oil royals from Qatar now own £1bn of property in Mayfair.

While Robert Holmes & Co acknowledges that Wimbledon Village and the surrounding area also attracts international buyers, the majority of property purchasers in this part of London already live nearby.

And they identify property to buy or rent from the For Sale and To Let boards put up by Robert Holmes & Co.  The traditional house hunting method of visiting an area and noting individual properties displayed as available is still relevant today.

When they see a property with one of our boards outside, they ring Robert Holmes & Co to request more details and we can add them to our database so they can be fully updated on further properties as soon as we’re instructed.

For Sale board

For Sale boards can also prompt local residents into moving home. We’re aware of buyers who only viewed a property because it had a For Sale board outside.

These type of home movers do not look at the property section of local newspapers or use the internet to find a suitable home because they had not previously considered moving.

And the best thing for sellers is if a viewer wants to look inside a property after being alerted to its availability by a For Sale board, the chances are they will have already decided that they like the outside and the local area.

Strict rules

Strict rules govern the use of estate agent boards. The Town & Country Planning (Control of Advertisements) England Regulations 2007 state:  

  • No board announcing a property has been sold or let can be placed unless there is an additional board saying that the lease is subject to contract or has been agreed;
  • A single board can be no larger than 0.5 square metres;
  • It must be removed within 14 days of completion;
  • It must be no higher than 4.6 metres above ground level; and
  • Cannot be illuminated.

Despite their clear advantages, For Sale boards are not universally popular. When the housing market slows down, or an estate agent over-values a home for sale, it can take longer than the current 9-11 weeks to complete a property sale in Wimbledon Village after it has been listed with Robert Holmes & Co.

In years gone by, this has led to a large number of For Sale boards remaining on display for long periods of time.

A number of local planning authorities in London – including Hammersmith & Fulham and Kensington & Chelsea – have used the T&C Planning (Control of Advertisements) England Regulations 2007 to stop estate and letting agents putting up boards in a defined area, normally part of a conservation area.

Merton Council, however, has not used these powers and our For Sale Boards can be seen throughout Wimbledon Village conservation area.

This is because they help sell property by promoting it to a local audience. If you are putting your home in Wimbledon Village or the surrounding area on the market with Robert Holmes & Co, a For Sale board will generate the maximum number of enquiries, viewings and offers.

But the key to receiving the highest offer from the marketplace is to select the local agent that will gain the widest possible exposure using every means available. To find out how much your home is worth, contact the valuations team at Robert Holmes & Co today.

 

About the author

Nicolas Holmes

Nick joined Robert Holmes to inject fresh ideas and help grow the New Homes department of Robert Holmes as well as helping to inject technology into the business and to grow its client base. Together with one of the Directors Nick is in charge of all Development opportunities that Robert Holmes deals with along with sales. Aged 40, he provides succession together with the two existing directors. Nick has always been focused on building client relationships and sales. He built up his own gallery in Chelsea, where he had a loyal following of customers and artists.

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