An increasing number of landlords are using social media to discover more information about prospective tenants, new research has shown.  

According to research from Foundation Home Loans, 11% of landlords are taking to sites like LinkedIn, Twitter and Facebook to get a better sense of the potential tenant.  

Though credit checks, employer references and references from previous landlords are all routinely asked for by a landlord, social media can give a landlord greater insight into anything from lifestyle to job history.  

Marketing Director at Foundation Home Loans, Jeff Knight, said: “Buy-to-let is a business, so it’s only natural that landlords would want to vet their potential tenants just as an employer would a potential employee.” 

“While Facebook and social media accounts may not be the best source of information if used in isolation, they can offer valuable insight when set against other checks such as personal references and credit checks”, Knight added.  

However, many landlords still prefer to interview prospective tenants face to face, while others seek personal references to gain insight.  

For more information, click the link below: 

Landlord Today 

About the author

Nicolas Holmes

Nick joined Robert Holmes to inject fresh ideas and help grow the New Homes department of Robert Holmes as well as helping to inject technology into the business and to grow its client base. Together with one of the Directors Nick is in charge of all Development opportunities that Robert Holmes deals with along with sales. Aged 40, he provides succession together with the two existing directors. Nick has always been focused on building client relationships and sales. He built up his own gallery in Chelsea, where he had a loyal following of customers and artists.

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