An increasing number of landlords are using social media to discover more information about prospective tenants, new research has shown.
According to research from Foundation Home Loans, 11% of landlords are taking to sites like LinkedIn, Twitter and Facebook to get a better sense of the potential tenant.
Though credit checks, employer references and references from previous landlords are all routinely asked for by a landlord, social media can give a landlord greater insight into anything from lifestyle to job history.
Marketing Director at Foundation Home Loans, Jeff Knight, said: “Buy-to-let is a business, so it’s only natural that landlords would want to vet their potential tenants just as an employer would a potential employee.”
“While Facebook and social media accounts may not be the best source of information if used in isolation, they can offer valuable insight when set against other checks such as personal references and credit checks”, Knight added.
However, many landlords still prefer to interview prospective tenants face to face, while others seek personal references to gain insight.
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