The prime central London (PCL) market has seen growth of 2.9 percent in the first half of 2014 compared to falls of 1.9 percent over 2013, according to the latest figures.
There has been a return of the family market, resulting in rents increasing 3.4 percent for houses and 0.9 percent for flats. The prime outer London markets – including areas such as Wimbledon, Islington and Clapham – have also benefited from the pick-up in demand for family housing over the last three months.
International tenants are more dominant in the market than those from the UK – accounting for 75 percent of tenants in 2013 and the first half of 2014. For tenants, the largest employment sector is financial and insurance services – although there is evidence this profile is widening.
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