north south divide river thamesThe north-south divide in London has long been joked about, but exclusive research by online retailer Amazon has showed that it plays a crucial role when it comes to predicting what people will buy online.

For example, north Londoners are apparently very health conscious, purchasing more juicers, blenders and NutriBullets (gadgets that turn fruit and vegetables into vitamin-packed drinks).

In comparison, south Londoners spend money on more luxurious items, such as champagne buckets and flutes as well as scented candles. 

East Londoners prefer coffee percolators and seem to have a penchant for vacuum storage bags, while west Londoners spend their cash on the best Egyptian cotton sheets, as well as soft bathroom towels.

Tens of thousands of sales were analysed by Amazon and the results givea glimpse into the lives of Londoners according to their postcode.

We’d be interested to know more about SW19-dwellers and their purchases, we’re sure they’re most discerning in their taste…

For more information click on the link below:

Homes and Property

Image credit: Bruno Girin (


About the author

Nicolas Holmes

Nick joined Robert Holmes to inject fresh ideas and help grow the New Homes department of Robert Holmes as well as helping to inject technology into the business and to grow its client base. Together with one of the Directors Nick is in charge of all Development opportunities that Robert Holmes deals with along with sales. Aged 40, he provides succession together with the two existing directors. Nick has always been focused on building client relationships and sales. He built up his own gallery in Chelsea, where he had a loyal following of customers and artists.

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